Tips to Improve User Experience to Boost Your e-Commerce Sales
After landing any page, do you get frustrated because of its high page loading issues, 404 problems, hard-to-navigate menus, a poor homepage with too many pop-ups?
Now there are too many options for customers to shopping on the online e-commerce platform. But customers are more likely to shop from the site, which gives them the best user experience.
Maybe you spend too much money on website development, Google ads, Facebook ads, or any other sites to bring potential customers to your site. But if you fail to provide the best user experience to your potential customers, there is no value in spending this money. Many e-commerce sites owner ignore the fact that a great user experience is necessary to convert the lead into a sale.
In this article, you will get brief information about how to enhance the user experience. But before telling the ways to improve user experience to boost your e-Commerce sales, you have to know some facts.
What Is User Experience(UX)?
User Experience(UX) is like what your customers feel when they engage with any part of your business, like how easily they can interact with your website without any difficulty. It is an overall experience of a customer of using a website.
Is User Experience Necessary to Increase Sales in e-Commerce?
User Experience plays a vital role in increase e-commerce sales. Customers are the king of any business. If your customers are not happy with interacting with you, there will be no chance of converting a lead into a sale. A bad user experience can lead to losing your high potential customers also.
Now Let’s Talk About How to Improve User Experience to boost your E-commerce sales
1) Improve Your Page Loading Speed:
If your site takes a long time to load or a long time to respond, customers will immediately leave this site without purchasing because they do not have that much time. Most of the users leave the site if it takes more than 3 seconds to respond. The ideal time of responding is 1-2 seconds. If your e-commerce site takes more than this time, you will lose your customer. Customers prefer a website with a good loading speed that offers them a good shopping experience.
To maintain a good loading speed, you have to take into consideration these facts.
- Avoid using high-resolution pictures everywhere. Only use there where you feel it’s needed.
- Upgrade your hosting because an e-commerce site’s load times depend on its hosting server.
- Don’t use unnecessary plugins because unnecessary plugins can increase the size of your website and some slow plugins also affect your loading time.
2) Create a Clear Homepage:
Your homepage is the first thing your customers interact with when they open your website. It is the main page that gets most of the traffic. If your homepage is not clear and concise, most customers will leave without doing any actions. So use some simple, eye-catching design to keep your homepage clear.
3) Make Your Website Responsive:
Users can use different platforms while shopping. So making a responsive website is the most important part. Only a responsive website can manage to fit in all types of screen sizes.
Now, most customers use mobile phones for online shopping. There are more than 3.5 billion mobile internet subscribers globally. So, if your site is not perfectly optimized for mobile users, you will lose your potential customers.
Responsive Website
You have to optimize your sites for mobile users differently. You can use plugins in your e-commerce website that are mobile responsive so that mobile users can also enjoy a seamless experience while shopping.
4) Focus on Easy Navigation:
Easy Navigation
A complex website design can confuse the customer. So try to make your website easy to navigate. If customers find difficulty while searching for any products they lose interest. The design should guide the customer throughout their searches.
Try to use some advanced technology so that it will be helpful for your client to find the relevant things.
5) Do Not Force Your Users to Sign Up for an Account:
Some e-commerce sites forcing their users to sign up for an account before purchasing anything, and later they use those emails for e-mail marketing to promote their products. But sometimes, users don’t want to give their e-mail id, and they abandon that page before purchasing. So don’t force your customer to sign up for an account. Make it optional and let them decide whether they want to sign up or not.
6) Easy Product Search:
Now different advanced technologies are knocking on the door. There are a lot of changes in the search pattern also. If you use autocomplete suggestions in your search pattern, it will increase the interest of your customers. It also makes it easy for them to find the relevant product for them.
7) Ad Virtual Assistance:
Sometimes it may be difficult for some users to find something, and they instantly need help from your site. But no one can be online 24/7. Here you can use live chatbots and other AI tools to improve your customer support. You can also put some frequently asked questions there. If customers find you when they need you the most, it will be easy for you to gain their trust.
8) Use a Clear CTA Button:
You have to use a clear call-to-action (CTA) button for your website like Buy now, Add to cart. You have to tell your customer that: it is the button through which you can complete your purchasing process.
A good CTA button helps your lead converts into sales.
9) Provide Various Payment Options:
Payment is the most vital part of any e-commerce sale. If you use only one or two payment modes then, it can affect your sale. You have to Provide your customers various payment methods, and you have to use good, trusted payment gateway options. If your customers do not find it trusted, they will discard the payment options instantly.
10) Provide Customers Review:
If someone wants to buy a product, they surely want to check the previous customer’s review. If you are providing the old customer’s review then, the customer finds it trustworthy. Here the chance of selling will increase.
11) Stay Transparent with Your Customers:
Transparency is the best way to gain customers’ trust. Stay transparent about your product details, return policy, payment options. Use a brief product description and try to give all the necessary information about the product. If you stay transparent with your customers, your customers will be satisfied. It will help you to build a good relationship with your customers.
User experience is an ongoing process. You have to stay up to date about your customer’s needs and demands. You have to understand your customer’s needs. Try to analyze, test & improve your website frequently to increase e-commerce sales. And always remember the customer is the king. So, put your all efforts to make this king happy.
